Library of Memeology Geneva

A recent article published in the Journal of Art & Design HEAD – Genève delves into the pedagogical exploration of memes within the framework of visual communication. Authored by Margarida Gama Santos Correia and a team of researchers, the piece highlights how memes have become a vital area of study for understanding contemporary image analysis. It outlines the evolution of memes since their inception on platforms like Reddit and 4chan, emphasizing their role in amplifying the visibility of viral images through humor and cultural commentary. The article also discusses how memes facilitate a deeper understanding of visual communication mechanisms, such as the interplay between text and image and their effectiveness in conveying emotions and political messages. This exploration not only enhances the academic discourse surrounding memeology but also underscores the importance of memes as tools for engaging with cultural narratives, particularly for Generation Z. 

A recent study has shown that memes can be a powerful tool for qualitative research. By using memes, researchers can gain deeper insights into human behavior and culture. Memes can be used to collect data, build rapport with participants, and visually represent research findings. This innovative approach has the potential to revolutionize qualitative research methods.